Step 1 — Draft & context
Submit your lede to the editor
Today's prompt for your notebook:
"Who is most affected by this story, and why should they read past the first sentence?"
Vol. 1 · A coaching tool for newsrooms
"The lede is a promise to the reader. Make it true, make it fast, and make them turn the page."
Today's prompt for your notebook:
"Who is most affected by this story, and why should they read past the first sentence?"